Saturday, September 21, 2019

TIK-TOK : THE PLAYGROUND OR A PLAYER..?

Hey, guys as the title suggest this blog is going to be about "TIK-TOK" but don't worry we are not going to discuss all the nonsense.

  •  " How tik-tok works ?"
                            or 
  • "advantages or Disadvantages of the video sharing platform", 
not at all, there are many more blog on the internet that will teach you all that.

Image result for tik tok

Instead I want to drag your attention about the serious issue which I encountered while 
researching. 

The data is taken from "UBERSUGGEST" and i was amazed with the result that tik tok which is just came in existence 2 years ago is competing with "YOU-TUBE" in the monthly search volume which is a 2005 company. Yes, you heard it right I'm talking about the monthly search volume not the subscription volume.

Both are video sharing platforms and my  congratulation to the people associated with company that they achieve such a huge success with a short span of time, But I was also little worried  because of the content which is getting shared on this platforms . As study shows that 2019, 80% of global Internet consumption will be video content. 86% of online video marketers in "FASHION" industry use video content. 81% of people feature their video on their brand's website, an by the year 2020 the numbers will be increase up to 85% or more. 
An average Indian is spending almost 3 hours,30 minutes every day on video sharing platforms,
Image result for online video consumption rate in  2019

The above data made me think that if people are spending hell lot of time while watching videos on the internet then the level of content matters a lot, that what people are watching on the video sharing platforms. As YOU-TUBE had some restriction and verification process for the video content makers so, the content is somewhat safer for the viewers  but when we talk about TIK-TOK anyone can upload anything and while having said that don't get me wrong that the platform is the problem, 
I had never used tik-tok but i have seen some viral videos and the content on this platform is enough to make any one crazy. 



TIK-TOK IS NOT GUILTY


I wanted to say that, the platform is not the problem. if some non-sense videos are getting viral then there is some other viral videos too that  showcase a different stories all together,
Tik Tok women 

It goes without saying Tik-Tok has completely transformed how content is created and democratized it. if you want to read the full story check out the link : https://yourstory.com/herstory/2019/09/women-tiktok-content-creation-bytedance 

But, i personally think that the mentality of the people or you can say the video creator making the actual difference. 

after the "JIO Revelation" in India, the online activities are increasing like anything in such circumstances people are sharing anything they want which is  very good but they need to keep in mind that videos can influence people , here is a example of the same :
"There has been a string of accidents and mishappenings that have been reported related to the use of TikTok. The death of a 19-year old was the most recent incident that took place in Delhi in which a gun being used for shooting the video accidentally went off, leading to the accident and arrest of the other two boys involved."
  THERE ARE MANY MORE STORIES LIKE THIS  check out the blog 
https://vidooly.com/blog/tik-tok-banned-in-india/

TAKE A PAUSE , THINK  BEFORE YOU UPLOAD ANYTHING


My request to all the creators or the video makers out their, TAKE A PAUSE , don't upload any thing on the go, "THINK" just think of it , you have such a huge  audience  (remember the search volume above) to showcase your talent then why you are wasting it on UPLOADING such NON-SENSE instead of uploading something that creates value on other life's or show up your talent to the 
talent-hunters out there, and make a carrier with this wonderful tool of technology.
And this is not only my request 'TIK-TOK" itself also started a new campaign about this :
"There are safer ways to be cool’: TikTok launches campaign on safe use of platform"

Image result for There are safer ways to be cool’: TikTok launches campaign on safe use of platform

 TIK-TOK : THE PLAYGROUND OR A PLAYER


long story short, "Tik-Tok" the video sharing platform eventually launched in the year 2016 as Playground for sharing fun videos and with a noble cause of entertaining people but as the time evolves the playground became the "PLAYER" , and such a player that has a direct effect on the users mind. so, Now this is up to you that how you will use this to educate people or to make them laugh on you 
don't get me wrong in this that the fun videos are bad ,I was just saying that use the time and efforts to create something good.

 At the end I wanted to leave you with a question :
"Did you want to dominate the "PLAYGROUND" by creating something that worth creating or you let the "PLAYER" play with your's or others mind ?"

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